March 15, 2011

Chances are that by Saturday you’ll want to strangle the shit out of anyone carrying an instrument case, sporting an outrageous hairstyle, or handing out any kind of printed material. “So your steampunk barbershop quartet has a 3am unofficial showcase at the Brixton? Well do-re-mi-fa-so what motherfucker?” By Saturday you’ll be sick of free beer but too broke to buy liquor. You’ll also be craving a salad but still eating free barbecue and Wonder Bread. In fact, by Saturday the only thing keeping your digestive tract flowing will be dangerous overdoses of ibuprofen and promotional vitamin C packages. Cannonball those in the morning with a couple of quarts of water, and you’ll experience a vigorous cleanse – something similar to what you’d get after a couple of weeks ingesting nothing but lemon water and cayenne, or drinking Tijuana sewer water. It’s best to travel light anyway, and by Saturday you will have reduced your club crawling essentials to flip-flops, a banana hammock (or daisy dukes), and a lanyard attached to a plastic pocket that contains your South by Southwest badge, ID, credit card, and a pair of dirt- and wax-covered swag earplugs pungent enough to be used as trolling bait for catfish. If those earplugs are that gamey, imagine what must be going on down in those daisy dukes … the only thing that’s keeping you from being trailed by a herd of feral cats is the fact that there are several hundred thousand other roving tuna canneries throwing them off the scent. Maybe you should take a short walk across the bridge to South Congress and pick up one of those overpriced Mexican sundresses. Yes, they’re the same dresses you can buy at the mercado in front of the Fiesta Mart for $15 a pop, but these have cute shit like hummingbirds and geckos silk-screened on them. Regardless of what you pay, Mexican sundresses offer superior ventilation, and if nature is overly insistent, you can cop a squat in the middle of Sixth Street and not cause a big scene. Easy enough, right? As thousands of doe-eyed musicians prove every year, it’s not easy to cause a big scene during SXSW. You have to be truly remarkable. It’s not enough to be a really awesome band that plays really awesome music. You have to be a really awesome band that plays really awesome music, dances like OK Go, dresses like Lady Gaga, and gives away free cocker spaniel puppies at every show. Why? Because the Perez Hilton party has Madonna performing with Justin Bieber on a leash in a gimp suit, free D.O.M and Beluga, a bouncy castle lubed with Astroglide, and gift baskets that include cocaine-filled Fabergé eggs and mittens made of baby seal fur. Oh yeah … and a tribe of pygmies is going to slaughter a bull elephant with machetes. “What was the name of your band again? Oh … that’s right … who gives a fuck?” By Saturday you’ll probably have that phrase tattooed on your forehead. Like every other SXSW attendee, you started out an innocent lover of music and ended up a bitter, jaded, and exhausted hater. Perfect! You are now ready to experience the Austin Music Awards. This Saturday the Chronicle will honor the bands that made it through the meat grinder of the live music capital of the world and came out on top – no small feat. Austin audiences feel like SXSW attendees do year-round, so when they recognize talent, it’s usually legit. Come see for yourself this Saturday at the Austin Music Hall. Yes, there will be awards, but also sizzling sets by the Wagoneers, Joe Ely, Sahara Smith, Will Sexton, Bubble Puppy, Bright Light Social Hour, the Meat Puppets, Roky Erickson, and the God-stomping, 18-piece orchestra Mother Falcon. If you see Mother Falcon and still want to choke the shit out of musicians, you’ll have your work cut out for you.